(Extract from the APsense Article)
Image links; Search engines can’t read images. So, if you’re linking with an image (as with a navigation button), use “alt” text to describe the web-page the image leads to. An image tag might read something like this:
>img src=”/images/articles/books.gif” alt=”Voda Books”>
Another example of image links this site’s navigation menu above. (They’re images meant to look like text.)
External Links are those to other websites. Link out to quality websites similar to your own. What will be helpful to your visitors? Don’t link to spammy websites, link farms, or what Google calls “bad neighborhoods,” because links to these type of sites can hurt you. Be very selective in your links.
SO, HOW DO I GET LINKS?
Social Networking; This is an absolutely beautiful way to get links. Check out the below articles for full details (way more info than I could put here):
Social Bookmarking and why you need it
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