There
is nothing wrong with urging your reader to take action, but spam filters often
penalize emails with subject lines that create unnecessary urgency and
pressure.
If everything you send is “urgent,” then nothing is, at least in your
recipient’s mind. On the other hand, if there’s enough value in what you have
to offer to your readers, urgency will happen organically.
In the meantime,
avoid using the following spam trigger words:
1.
Act now
2.
Action
3.
Apply now
4.
Apply online
5.
Buy
6.
Buy direct
7.
Call
8.
Call now
9.
Click here
10.
Clearance
11.
Click here
12.
Do it today
13.
Don’t delete
14.
Drastically reduced
15.
Exclusive deal
16.
Expire
17.
Get
18.
Get it now
19.
Get started now
20.
Important information regarding
21.
Instant
22.
Limited time
23.
New customers only
24.
Now only
25.
Offer expires
26.
Once in a lifetime
27.
Order now
28.
Please read
29.
Special promotion
30.
Take action
31.
This won’t last
32.
Urgent
33.
While stocks last
and the generic word FREE.
“By working faithfully eight hours a day you may eventually get to be boss and work twelve hours a day.” Robert Frost
