Subject Words that trigger spam filters

 

There is nothing wrong with urging your reader to take action, but spam filters often penalize emails with subject lines that create unnecessary urgency and pressure.

 

If everything you send is “urgent,” then nothing is, at least in your recipient’s mind. On the other hand, if there’s enough value in what you have to offer to your readers, urgency will happen organically. 

 

In the meantime, avoid using the following spam trigger words:

1. Act now

2. Action

3. Apply now

4. Apply online

5. Buy

6. Buy direct

7. Call

8. Call now

9. Click here

10. Clearance

11. Click here

12. Do it today

13. Don’t delete

14. Drastically reduced

15. Exclusive deal

16. Expire

17. Get

18. Get it now

19. Get started now

20. Important information regarding

21. Instant

22. Limited time

23. New customers only

24. Now only

25. Offer expires

26. Once in a lifetime

27. Order now

28. Please read

29. Special promotion

30. Take action

31. This won’t last

32. Urgent

33. While stocks last

 

and the generic word FREE.

 

 

 “By working faithfully eight hours a day you may eventually get to be boss and work twelve hours a day.” Robert Frost